Hyde appoint first international distributor in Sweden

Hyde sails has appointed Johan Gransten, 40, as their first international distributor in Sweden © Hyde Sails

Hyde sails has appointed Johan Gransten, 40, as their first international distributor in Sweden. Johan has been involved in sail making for over ten years and now runs his own company, Tyreso Segel and Kapell, located in Haninge, 15 kilometres from Stockholm. Based in a 350sq metre unit the company specialises in making, repairing and cleaning sails and covers. Johan is exhibiting at the Stockholm boat show* – March 2nd to 11th, on stand C05.18. This new partnership reflects Hyde’s commitment to international expansion in Europe and further afield.

Sweden’s boat park is 121,000** with 3,218km of mostly Baltic mainland coastline, over 60,000 coastal islands and around 95,000 navigable lakes. The peak season runs from April to mid July with cruising becoming increasingly popular. There is considerable growth in the second hand boat market with imports increasing by 40% since 2004. Norway and Britain are the main suppliers along with Germany, Belgium and Eastern Europe.

Richard Franks, Sales and Marketing Director for Hyde, comments:

‘We are delighted to be entering this new international market. Sweden has a large boat park and Johan’s experience and business expertise is a great platform for Hyde sail distribution. The Stockholm boat show presents an excellent opportunity to raise brand awareness in Sweden.’

For more information visit the Hyde Sails website.

* For more information on the Stockholm boat show visit www.alltforsjon.com
**Statistics supplied by the British Marine Federation and Icomia