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Southern Spars appoints Nick Bice as Sales Director for Grand Prix sales.

by Sibylle Delaney, Southern Spars 2 Aug 2023 15:16 BST 3 August 2023
Nick Bice has joined Southern Spars as Sales Director for Grand Prix and Performance Yachts © Southern Spars

Southern Spars, the world's leading provider of high-performance composite yacht spars has announced the appointment of Nick Bice as its Sales Director for Grand Prix and Performance Yachts.

With an eminent career deeply rooted in the sport of sailing, Nick Bice brings unparalleled expertise and a wealth of experience to his new role.

Hailing from Adelaide, Australia, Nick has solidified his position as a prominent figure in the sailing world, earning widespread recognition for his achievements in the Volvo Ocean Race now called Ocean Race.

Throughout his career, Nick has consistently demonstrated his exceptional skills, notably serving as the Chief Technical Development Officer during the last edition of the Volvo Ocean Race in 2017/18.

As Southern Spars' Sales Director for Grand Prix Sales, Nick will be at the forefront of driving the company's efforts in delivering cutting-edge solutions to the competitive sailing market. His deep understanding of the industry and firsthand experience of the demands of high-performance sailing will undoubtedly strengthen Southern Spars' position as the industry leader.

"I am thrilled to join the Southern Spars team and take on this new role” said Nick Bice. "Southern Spars has long been synonymous with innovation and excellence in the sailing world, and I am excited to contribute to their legacy by delivering top-of-the-line solutions that push the boundaries of performance."

Vincent Guiot, Group Sales Director also expressed enthusiasm about Nick Bice's appointment, stating, "We are delighted to welcome Nick to our team. His remarkable achievements and extensive knowledge in the world of sailing make him the perfect fit for this crucial role. With Nick leading our Grand Prix sales division, we are confident in our ability to continue delivering peerless quality and performance sailing packages to our clients."

About Southern Spars: Established in 1990, Southern Spars is the global leader in the design and manufacture of high-performance spar packages for racing and superyachts. With a commitment to innovation and excellence, Southern Spars has earned an outstanding reputation for delivering cutting-edge solutions to the world's most competitive sailing teams and superyachts.

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