SYF 2024 presents leading yacht brands and unveils a refreshing lifestyle festival market

Singapore Yachting Festival 2024 © Singapore Yachting Festival

With over 70 yachts on display and an abundance of F&B, entertainment, and immersive activities on offer, guests will be able to fully immerse in the distinct yachting way of living.

Returning after a highly successful inaugural event in 2023, the Singapore Yachting Festival (SYF) will take place from 25th - 28th April 2024 at ONE degrees15 Marina Sentosa Cove. The 4-day event will showcase spectacular yacht displays and stunning entertainment. With a concerted effort to showcase the full spectrum of the unique yachting lifestyle, the 2024 edition will launch a Lifestyle Festival market; visitors can expect experiential activities, pop-up lifestyle stalls, demonstrations, live music, roving entertainment and much more.

Mr Arthur Tay, SUTL Enterprise CEO and Executive Director, said, "ONE degrees15's acquisition of the Singapore Yachting Festival signifies a transformative journey towards elevating our brand influence in the marine industry. With curated unique experiences, SYF aligns seamlessly with our vision to propel yachting into a lifestyle embraced by a discerning, aspirational audience."

Yacht enthusiasts unite

As the world's leading brands converge in Singapore, the Singapore Yachting Festival (SYF) will showcase an extensive lineup of over 70 yachts. This marks a remarkable 45% increase compared to last year. Visitors including yacht buyers and boating enthusiasts have an unrivalled opportunity to explore some of the latest models from the leading names in the industry including Sanlorenzo, Ferretti, Azimut, Princess, Fountaine Pajot and Leopard to name a few. An awards dinner produced by Yacht Style magazine, will showcase the best and the brightest in the industry.

Launch of ICOMIA Boating Industry Conference

SYF will be preceded by the inaugural ICOMIA Boating Industry Conference on 23rd & 24th April 2024. Held in partnership with International Council of Marine Associations (ICOMIA) and Singapore Boating Industry Association (SBIA), the conference will focus on sustainability and decarbonisation of the recreational marine industry. The event will host global speakers sharing insights on industry topics, covering the latest research and innovation including propulsion systems and infrastructure development, Asia's growing markets, and industry-driven efforts in Grow Boating. The conference will also see opportunities for networking sessions between local, regional and international trade professionals.

A Festival-Themed Concept

As one of Asia's key hubs for yachts and superyachts, SYF plays a pivotal role in creating an event platform for world-leading yacht builders and suppliers, water-sports toys, and lifestyle brands to showcase their products for the ever-increasing appetite of Singaporeans and Asian audience.

"We are delighted to confirm our presence at the Singapore Yachting Festival 2024 with a spectacular fleet on display featuring several Asia Premieres of yacht and superyacht models as well as our portfolio of yacht services including superyacht brokerage, yacht charter and yacht management. In 2024, Simpson Marine will celebrate several major milestones including our 40th anniversary campaign that will be officially launched at the show and further deployed in Asia. Following a strong post pandemic re-activation and unexpected high levels of attendance from across Asia in 2023, our team is looking forward to yet another successful edition. We are planning something truly special for our customers this year and more details shall be unveiled in due course." Ewa Stachurska, Simpson Marine's Group Marketing Director.

Going beyond the typical boat show experience, SYF is set to incorporate a variety of captivating fringe events tailored for both trade and public visitors; key highlights will include wine tasting sessions, on-water demonstrations with electric surfboards and underwater scooters, private yacht tours, roving entertainers (including jugglers and face painters), and live entertainment. The newly-launched Lifestyle Festival Market will showcase an eclectic mix of pop-up retail and F&B booths, including bars and artisanal cuisine. The weekend will also incorporate a supercar display, which will see some of the hottest cars in Singapore make their way to Sentosa for an epic motor display.

SYF is organised by ONE15 Events Management, a subsidiary of SUTL Enterprise, in collaboration with SG Marine Guide helmed by Wade Pearce, with an aim to bring together more boating enthusiasts, lifestyle seekers, mid-range buyers and high net worth visitors, especially the young and affluent, who are considering a yachting lifestyle.

Tickets are available online and are specially priced at S$30 nett for a single-day pass and S$55 nett for a multi-day pass, and S$150 nett for the 2-day conference pass till 31st March.