A Fiat 500 boat has been launched - and you could own or get engaged in one
by Fiat UK 19 Apr 2024 06:01 BST
A Fiat 500 inspired boat has been launched called the 'Car 500 Off-Shore'.
The one-of-a-kind limited edition has all the standout features of the iconic Fiat 500, yet they are replicated with marine-grade materials and adapted to the new functionality.
Dreamt up by Italian entrepreneur Antonio Pietro Maria Galasso, 24, in partnership with Fiat, the 4.7 metres long boat combines the car's design, advanced technology and functionality to create a unique and safe sailing experience in a form that perfectly epitomises the spirit of La Dolce Vita.
From real leather seating to stainless steel accents, the interior showcases the iconic FIAT 500 automotive design, while marine-grade components and materials on the exterior ensure durability and resilience against the elements.
The roof has been removed, and the rear bench has been substituted with two reclining lounges, ideal for sunbathing. The '500 of the seas' also features rounded headlights, rear-view mirrors, and half-wheel arches, maintaining the iconic FIAT 500 silhouette. Optionally, the boat can be equipped with marine speakers and a multimedia player, a hand shower, or an upgraded dashboard.
With the option of up to 115 horsepower, the vessel offers impressive performance, reaching top speeds of 24 mph (39 km/h).
The 500 boat can transport up to five passengers and comes with a small swimming platform and ladder that makes it ideal for day outings.
'Car 500 Off-Shore' is available in two variations - the Puglia Edition, in a turquoise outer paint, and the Miami Edition, in a peach orange outer paint.
Only 500 units have been built with a limited number of those available to purchase. Prices start from £96,780.
For those unable to afford the near six-figure outlay, 'Car 500 Off-Shore' is also available to rent on the banks of the Amalfi Coast and Miami.
"At first, they thought I was crazy. But now, with 60 units sold and 50 families employed, our FIAT 500 Car Off-Shore Dayboat speaks for itself," says CEO of Car Off-Shore, Dott Antonio Galasso.
"I used to own a FIAT 500 cabrio, constantly drawing inspiration from it. Now, as I consider buying a new one, the iconic 500 is always with me, an integral part of my daily life that I can't live without. FIAT isn't just a brand; it's a legacy, inspiring innovation every step of the way."
There are a variety of tour packages available in Positano, Italy including a one hour 30-minute Dolce Vita Sunset Tour costing 400€ and, for those seeking an unforgettable moment, the Vintage Wedding Proposal package at 1200€.
"There truly is nothing more La Dolce Vita in life than this. The Fiat 500 is a design recognised the world over, but I must admit I never thought I'd see that iconic silhouette floating on the Amalfi Coast. It's official, it looks as stunning on land as it does in the sea," says Damien Dally, Managing Director FIAT UK.
As part of FIAT's licensing program developed in collaboration with IMG, the FIAT Car 500 Off-Shore joins a diverse range of consumer products inspired by the FIAT brand, including apparel, swimwear, toys, and kitchen appliances.
For more information about the 'Car 500 Off-Shore,' visit here.