A Decade of Insight: 10th EBI Breakfast Meeting to focus on new generation of customers
by European Boating Industry 3 Dec 2024 16:23 GMT
21 January 2025
EBI Breakfast Meeting © European Boating Industry
European Boating Industry (EBI), in partnership with boot Düsseldorf, is thrilled to announce the 10th edition of the Breakfast Meeting, set to be an exceptional event bringing together leading voices from across the boating industry.
This high-level gathering will take place on 21 January 2025 in a new, exclusive venue in Hall 1 of boot Düsseldorf.
The 2025 Breakfast Meeting, themed "The New Generation of Customers" will explore the industry's most pressing question: What does the future customer look like, and how can the boating sector evolve to meet their needs? At a time when the industry is facing pivotal shifts in demographics, preferences, and lifestyle trends, it represents both the biggest challenge and opportunity for the industry's future.
The distinguished Adjiedj Bakas, trendwatcher and thought leader known for his insights into global shifts and consumer behaviour, will deliver the keynote, offering invaluable perspectives on how to adapt to emerging customer needs and expectations, blending market knowledge with a bold look into the future of boating.
Adding further depth to the programme, Brenna D. Preisser, Brunswick Executive Vice President and President, Brunswick Boat Group, will share her expertise on connecting with tomorrow's customers through innovative product offerings and business strategies. Speaking about the significance of boot Düsseldorf, Preisser noted:
"Düsseldorf is the largest marine trade show in Europe and an important event for Brunswick Boat Group and many of our award-winning brands. With 200,000 visitors annually, it provides a wonderful opportunity to engage with our global consumers and launch many new industry-leading products."
The programme will continue with Jörg Müller-Dünow, Managing Partner at the marketing agency Markenzeichen, as he will examine the future of social media and its implications for reaching new generations target groups. The event will culminate in a dynamic panel discussion with other industry leaders.
The Breakfast Meeting enters its second decade with a new format, extending networking possibilities and in a new location integrating it closer with boot Düsseldorf. The breakfast and network will take place in room 15 in Hall 1 at 8:00, followed by the event itself in room 15 from 9:00 until 10:30.
Attendance is limited. Reserve your seat early here to secure your place at this prestigious event.