Sanlorenzo appoints Daniele Lucà as CEO of Simpson Marine

Sanlorenzo appoints Daniele Lucà as CEO of Simpson Marine © Sanlorenzo Yachts

Sanlorenzo announces the appointment of Daniele Lucà as CEO of Simpson Marine. In his new role, Daniele will report directly to Massimo Perotti, Executive Chairman Sanlorenzo, and will lead operations and strategic business development in the Asia Pacific region through its subsidiary, Simpson Marine. He will focus on consolidating the presence of the Sanlorenzo, Bluegame, and Nautor Swan brands in a fast-growing and crucial market for the company.

With an Executive MBA from the prestigious ESCP Business School in Paris, since September 2023, Daniele has served as Sales Director of the Yacht Business Unit, leading commercial operations in the EMEA, APAC, NAFTA, and LATAM markets and overseeing the development of the sales and distribution network, making a significant contribution to Sanlorenzo's international growth.

Daniele Lucà also brings to Simpson Marine over twenty years of experience in leadership roles within the energy transition and automotive sectors, with significant expertise in business development, strategic partnerships, and management of complex B2B and B2C operations.

Before joining Sanlorenzo, he served as Senior Vice President at SNAM S.p.A., where he managed strategic investments for the development of sustainable mobility, with a particular focus on hydrogen and biomethane. Previously, he was a member of the Board of Directors at Teoresi S.p.A. Additionally, he gained valuable experience at Fiat Chrysler Automobiles (FCA) as Business Development Director in the EMEA region, contributing to the group's transition towards electric mobility and playing a key role in the merger with PSA, which led to the creation of Stellantis.

"The appointment of Daniele Lucà, a manager who has proven over the years to be driven by passion, commitment, professionalism and vision, is an important step for our growth in the APAC market, a fast-growing region where we are focused on further developing the Sanlorenzo, Bluegame, and Nautor Swan brands", stated Mr. Massimo Perotti, Executive Chairman Sanlorenzo. "With Daniele's new leadership and alongside the entire Simpson Marine team, which boasts excellent knowledge of the high-end yachting industry, market dynamics, and a widespread presence in key territories, I am confident that we will seize the growth opportunities we have set for the company."

Daniele Lucà, CEO Simpson Marine, added: "I am proud of the trust our Chairman and the entire Sanlorenzo board have placed in me by giving me the opportunity to lead the growth and success in the APAC region through Simpson Marine, which has been recognized for its excellence for forty years. We will strengthen our presence in this region by further elevating the positioning of our brands and increasing market awareness of our product range. We will focus on expanding our distribution network, improving our service levels to further increase customer satisfaction, and integrating strategic partners in key markets."

The appointment is part of the recent organizational restructuring of Sanlorenzo and confirms the company's commitment to strengthen its management team and subsidiaries for constant and strategic growth on a global level.