(From left) Dylan Fletcher, Ben Ainslie, Jimmy Spithill - Louis Vuitton Cup Final Media Conference - September 25, 2024

© Ricardo Pinto / America's Cup Eyes on the Prize as Pressure Mounts ahead of the Louis Vuitton Cup Final
'To win the America's Cup, first you have to win the Louis Vuitton Cup.' It is one of the most famous phrases that surrounds this pinnacle sporting contest with the richest of histories dating back 173 years, and it's now on the line.